Thursday, September 17, 2009

Click


Click: What Millions of People Are Doing Online and Why it Matters



I am constantly forced to remind myself that the only way that I can earn an income online (or anywhere else for that matter) is by understanding how customers think, and what people are searching for. What that means in a practical manner is that when I write an article online for which the goal is to earn income, whether that is for myself, or for a charity, I need to think like the people online that are searching for my topic, and learn how and when they want to learn more about my topic.

For instance, if I am writing an article about how to write a better Squidoo lens, I need to think like people who want to write a better Squidoo, why they do, and when they will work on their lens, who they are. Who is my audience, and why are they interested? Only by doing this, can I tap into that audience and write an article that they might want to read.

I say might, because no matter how good your article is, and how well you write it, there will only be a percentage of your target audience who will actually take the time to read it.

I recommend the book above, Click: What Millions of People Are Doing Online and Why it Matters as a great beginning to start understanding why people go online.

For more resources to making money online, Click here.

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Thursday, August 20, 2009

Best Selling Online Marketing Books


Align Right
I have put together a list of the Top 10 Making Money Online Resources for you to look through. I am looking for people to give me reviews of these books so that we can post them online. If you have been wanting to or have already read them, please email me a review, so that I can include it and you link on the blog. Also, if you can suggest some other references to add to the list please do. I will be updating this list frequently.

Best Selling Making Money Online Resources

I had some questions about the new Module Pages on Squidoo that I asked yesterday. And here are the answers that Kimberly gave me.

1. Do ad clicks go into the general pools already set up?
Yes, same as lenses.

2. Do purchases off the page (some of my plexos have links to affiliate sites) go to the lensmaster?
Yes - they get credited to the parent lens.

3. Is there any way lensmasters can alter the pages?
These pages are generated based on existing data on the parent lens. They can't directly be altered.

4. Do i need to have a toc in my lens for that to appear?
no - we automatically put that in at this time.

5. tell us how to get the address for the page without clicking on send to twitter, etc.
For now you can right click and copy the link. We're looking into making getting that link easier.

Thanks!
~Kimberly

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Thursday, January 1, 2009

Popular Making Money Online References


Align Right

Best Selling How to Make Money Online Resources
  1. Twitter Power: How to Dominate Your Market One Tweet at a Time

  2. ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

  3. Web Analytics: An Hour a Day

  4. The New Community Rules: Marketing on the Social Web

  5. Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

  6. Advanced Web Metrics with Google Analytics

  7. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

  8. Search Engine Optimization For Dummies (For Dummies (Computer/Tech))

  9. Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

  10. AdWords For Dummies (For Dummies (Computer/Tech))





Bestselling Books by Seth Godin
  1. Tribes: We Need You to Lead Us

  2. Purple Cow: Transform Your Business by Being Remarkable

  3. The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

  4. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

  5. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

  6. Meatball Sundae: Is Your Marketing out of Sync?

  7. Small Is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas

  8. The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable

  9. Free Prize Inside: How to Make a Purple Cow

  10. Unleashing the Ideavirus

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