I wrote recently on the Needs to be Edited link on your Squidoo dashboard. This post is what I have been doing recently when I update the lenses that need to be edited.
I am choosing to edit or update 2 to 5 lenses a day to spread them out a little more. In the past, I updated a large number at a time, but didn't do it as thoroughly as I should so things got missed. So this time around, I am creating a system to update my lenses.
First, I am taking the advice of lensmaster Spirituality and changing my tags. Spirituality writes all about this in her Squidtop post, so I won't repeat what she says, I will just tell you what I am doing.
My goal is to change the tags in the sidebar of each lens so that the lenses show up on the first tag page for that tag when someone searches on Squidoo. Using the SquidUtils color system as a guide, I am looking for tags that have about 10 other lenses. That is a very pale green or almost white color on the SquidUtils system. If you don't know what I mean by SquidUtils, here is a link to the information on the addon.
The Squidoo search pages for each tag are now accessible to Google and other search engines so if your lens is on the front page of that particular tag, chances are good that you will get more traffic from the tag alone.
Secondly, I am checking the lens body for invalid links. I have noticed that a lot of my Cafe Press items are gone because of the recent Cafe Press changes. So those are replaced or deleted.
Thirdly, if I haven't done so recently, I am checking the keyword research for my introduction module and my headings. If I can, I am increasing the density or improving the keywords. In a few cases, I needed to rewrite the introduction module because the lens was one of my first.
Fourth, I am replacing Feed My Search modules with Google Blog modules or adding the Google Blog module to each lens. The Google Blog Search module is evergreen which is explained in Captain Squid's blog post here.
My last step is to make sure that I have an About Me module on the bottom of the lens to give people one more chance to click on my featured lenses.
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