Your Niche is Not Specific Enough

I just finished writing a hub on Hubpages about my experience on Hubpages and what I have learned so far.

I wanted to discuss one of those lessons further because I think that they can be applied to any webpage you write and somewhat to blogging as well. The lesson is that writing a hub or a lens on Squidoo for that matter, cannot be specific enough.

What exactly am I talking about?

The most successful, easily searched pages are extremely specific in topic. For instance, it is not enough to make a page on great Versace products. You need to break it down to what type of product category, and what type of product. For example, Versace men's sunglasses.

The more specific you are, the better.  And yes, you CAN write an entire lens on just men's Versace sunglasses.  Maybe even on just one style of men's Versace sunglasses.

Now before you decide on your specific topic, you still need to research the keyword phrases and see if people are searching for Versace men's sunglasses.  If they are, you can write the lens.

When I was new on Squidoo, I didn't really understand why this was better.  I though that it made more sense that a broader topic was better.  But a broader topic is not better because of the way the search engines work and how people search online.

When people search online, they are looking for a very narrow topic.  I need sunglasses this summer, but if I just put in the word sunglasses, I get way, way too many answers, so I have to narrow it down to exactly what I want to get the responses that I want from the search engine.  That would mean I will do several narrow targeted searches, for instance, men's Versace sunglasses, men's Ray Ban sunglasses, men's Dolce & Gabbana sunglasses.  I might search for the men's sunglasses that Ryan Seacrest was wearing if I saw someone wearing a pair I liked.  This is how people search, therefore your article needs to meet these criteria to be found.

That means that not everyone who is searching for sunglasses will make it to your page, HOWEVER, the people who do make it to your page are already searching for what you have written about and are much more likely to buy from you.  Isn't that what you want anyway?

This is not just the case for lenses that strictly sell.  This is true for any article you write online for any purpose.  You need to keep fine tuning the focus on your camera lens (hmmm. . .do you think that is where the name lens came from?) to get closer and closer to the subject until it is sharply focused.

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