Using Offline Marketing to Send Traffic to Your Zazzle Gallery (and Your Squidoo Lenses)

Too Cold for the Beach by lakeerieartists
Browse more Cleveland Mugs

Since many of Squidoo's lensmasters also have Zazzle galleries, I thought that I would talk a bit about marketing your Zazzle gallery offline.

Those of us who work online forget that there are excellent ways to market our online businesses offline. We spend so much time in front of the computer, we forget that we also meet lots of people off of the computer when we are not working.

I am here to remind you that every person you see face to face in your life is a potential customer for you. Almost everyone does some searching and shopping online these days, which is evidenced by how every commercial on TV or the radio gives a company's website.

Well, your Zazzle gallery (and your Squidoo lenses) are your business, and you can also market them offline by using standard marketing methods.

These methods can be:

• Getting business cards with your Zazzle gallery website on it and handing them to people you meet.
• Going to any social or business networking event and letting people know about your Zazzle gallery.
• Telling relatives and friends about your Zazzle gallery.
• Making flyers about your Zazzle gallery and posting them on bulletin boards where you go at libraries, grocery stores, or anywhere else they let you.

Handing out business cards is so easy to do when you meet people, and it costs so little. You can buy 100 cards for a few dollars, and you can make that back with one purchase. Just like being online, marketing offline is a numbers game and you have to talk to a lot of people before you get a sale but because you see them face to face you will have a bit more influence on the people you talk to.

Most of us get invited to parties and other social gatherings during the last few weeks of the year, and if you are already there and someone says, "What are you doing these days?" it is the perfect opportunity for you to say, "Thanks for asking, here is a link to my Zazzle store."


You can follow the Howling Squid Review directly from Twitter.