As I sit here sipping coffee this morning here in Cleveland, Ohio on a frigid, windy morning, I am trying to work out some last minute kinks in my Lake Erie Artists Gallery website that I didn't realize were there until an order wouldn't go through earlier this week.
For those of you who don't realize it, tonight is the first night of Chanukah, which my family celebrates and my husband and I just started shopping for holiday gifts yesterday. This is the mindset that I believe many Americans and global citizens are in, either because they are so busy or because of budgetary constraints, waiting until the last possible moment to purchase their holiday gifts for their own family, and friends and acquaintances. I have talked to many customers who are just buying presents as needed before they see the people that they are visiting.
With many online vendors offering free shipping or reduced rates on overnight shipping, don't be surprised to see a lot of last minute purchases that are scheduled to arrive at people's homes on December 24th. UPS ships right up to the holidays, and continues shipping the days between Christmas and New Year, and so does the US Post Office. What I am trying to say is to not be discouraged if your customers do not seem to be buying yet.
On another note, I recently finished a lens about using Zazzle images on your lenses to help yourself and your fellow lensmasters sell Zazzle items. It is a win-win situation for everyone because you can become a Zazzle affiliate without making anything, and both you and the designer will make money on any purchase. To read more about this, follow this link.
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