Using Success to Build Success

I am sure that most of you have heard the 80/20 rule.

Here is the Squidoo version:

Spend 80% of your time on the 20% of your lenses that are the most successful.

You can define success any way you want, but for the purposes of this post, and blog, I will define a successful lens, as one that draws consistent targeted traffic, and creates a steady income through lensrank, or purchases. You may have some lenses that perform steadily only during a certain time of year but they do year after year. Those would be ones that I would include in this definition.

In my lens repertoire, my most consistently successful lens is Eco-Chic Green Fashion. This lens has steadily grown over time in success, and I have continued to add to it, update it, and it is the first lens that I try new tools or ideas on.

But there is another way to take the success from one lens, and create more success. And that is by building lenses on similar topics, that you can springboard from the successful lens.

The queen of this method is Janet21. I will admit that I am not as good at this as she is. But if you look at her top lenses, she will send people to newer lenses, to her blogs, and vice versa, to get traffic moving where she wants it to go.

Here is an example from my successful lens: Eco-Chic Green Fashion. I just finished creating a new lens on a related topic called Eco-Chic Green Decor. This lens is brand new, published yesterday. My goal is to take the targeted traffic from my first lens, and interest them in the second lens, which is essentially "eco-chic green fashion for the home". I have used some of the same keywords that are drawing people to the first lens, and will be placing links to the second lens on the first lens in several ways.

This method is something that all of us can do with our most successful lenses. Almost like building the chapters of a novel. The first lens Eco-Chic Green Fashion is Chapter 1, built to draw the reader in. The second lens Eco-Chic Green Decor is Chapter 2. Starting to get to the meat of the story.

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