Wednesday, September 23, 2009
Seth Godin Hits the Nail on the Head "Everyone Gets Paid on Commission"
Once again, I have to praise Seth Godin for jumping straight to the point of any issue in his post Everyone gets paid on commission.
In our era of statistical analysis, and computer tracking, why shouldn't everyone be responsible for the income that they bring in to their respective companies. Anyone who makes a living selling any type of product or service, or owns a company will tell you that the bottom line is what makes a company run. If you are good, people will buy from you, read your blog, follow you, or whatever it is that drives your market.
Anyone who sells a product can tell the rest of the people that it is the sales of the product that determine whether they go on vacation this year, pay their mortgage, or have to find a new job. In order for companies to pay their support staff, they have to be selling something. Ads, newspapers, or widgets. That is what drives the economy.
When companies are paring back to the essentials, they absolutely MUST look at what is keeping them in business. If you are working, and not thinking like this, then it is time to do so now.
And in the same token, it is time for you to view your online work this way. Spend the time on the items that bring you income. Let the non-income producing items become non-priority items for when you have done all you can to create income.
What is your opinion?
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