Sunday, September 27, 2009

One of My Lenses Has Outgrown Its Space



As many of you know, we can write lens after lens, and never really know which of those lenses is going to be the one that really takes off. Well, for me, my best lens did not start out as a top lens, but over the course of it's lifetime, it has continue to grow and flourish. That lens, is Eco-Chic Green Fashion. It has grown over time in steady traffic, and has been in the top tier for quite some time. I have been gathering more and more information and the lens has pretty much outgrown itself.

Therefore, I have begun creating a site dedicated to the Eco-Chic Green Fashion topic in the broader sense which is going to allow me to tie together several of my green lenses, and continue to explore and broaden the topic by finding new vendors, products, books, and information to share with anyone who is interested in living green.

I relate this to all of you as encouragement to do the same. Squidoo is a great site on its own, but it is also a terrific testing site. See if a topic is really going to grab traffic. Build a following, then expand it into something more. You can use traffic from your lens to send to your blogs or sites or vice versa. Connect your articles with your blog or connect your blogs with your articles. Each place someone follows you is creating more of a connection between you and your reader.

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