Click

Click: What Millions of People Are Doing Online and Why it Matters

I am constantly forced to remind myself that the only way that I can earn an income online (or anywhere else for that matter) is by understanding how customers think, and what people are searching for. What that means in a practical manner is that when I write an article online for which the goal is to earn income, whether that is for myself, or for a charity, I need to think like the people online that are searching for my topic, and learn how and when they want to learn more about my topic.

For instance, if I am writing an article about how to write a better Squidoo lens, I need to think like people who want to write a better Squidoo, why they do, and when they will work on their lens, who they are. Who is my audience, and why are they interested? Only by doing this, can I tap into that audience and write an article that they might want to read.

I say might, because no matter how good your article is, and how well you write it, there will only be a percentage of your target audience who will actually take the time to read it.

I recommend the book above, Click: What Millions of People Are Doing Online and Why it Matters as a great beginning to start understanding why people go online.

For more resources to making money online, Click here.

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